World Gas
Conference

The WGC is the premier gathering of the global gas and energy industry. Hosted by the International Gas Union (lGU), which represents over 90% of the global natural gas production and consumption market, it is a flagship event held every three years and has evolved into an influential global platform.

We also needed to produce an attached hub where attendees could learn about GTL.

With over 300 exhibitors, Shell needed to stand out amongst the crowd, draw people into their space, and entertain them while giving them knowledge.

Our solution was to deliver an inviting and open space where attendees could gather, chat, have a coffee, and conversation. A seamless curved, interactive rear-projected touch-screen bartop, with a depth of information of every aspect and process that Shell provided with intricate detail, all in one spot. Attendees were attracted to the technology by a moving clouded animation across the bartop with buttons inviting them to interact. As they tapped the bartop, the cloud cleared and they could access a diverse range of content.

The GTL space had an interactive hub with a central touchscreen surface, which was surrounded by 6 3D printed elements, with printed cards representing each section of GTL. When each card was placed on the surface, a QR on the reverse activated information from a glowing molecule of energy. The UI had the same card-like navigation as the bartop to minimise new learning.

Within a few short minutes of interaction, attendees had learned the history, had 3D animations, videos, and scenarios play out in front of them, and saw firsthand the depth and breadth the brand had to offer, all within arm’s reach. Rear projection and touch-screen had rarely been seen at the time. The unique aspect of interacting physically with the storytelling process, and self-navigating toward the content of their choice was reported to be a strong point of difference among attendees, and time spent engaging with content more than tripled from previous engagments.

The WGC attracted unprecedented participation, with over 30,000 attendees from 70 countries and 300 exhibitors, domestic and international, making the conference a unique opportunity for the brand to engage with emerging and established markets globally.