Design Director
Welcome! Here you can explore a selection of my work, my journey and some of the brilliant people who have helped me along the way. If something catches your eye, feel free to reach out.
Work
Work
From brand campaigns to cutting-edge, technology-driven experiences, my work is built on collaboration with some of the industry's most talented minds. Every project is fueled by passion, innovation, and a commitment to precision.
Expertise
Concept & Development
With over 20 years of experience, I specialize in developing and executing complex, multi-faceted campaigns—guiding them from initial brief to final delivery and setup. I’ve had the privilege of working with some of the world’s biggest brands and agencies.
Creative Direction
Experienced in leading small teams within large-scale agencies, managing events and projects that contribute to global campaigns. I approach every initiative with empathy, curiosity, and a commitment to excellence.
Design & Art Direction
Crafting and executing a clear creative vision that highlights a brand’s or product’s unique benefits. Balancing big-picture, blue-sky thinking with budgets and seamless collaboration across cross-functional teams.
About me
If you are curious how a girl from a tiny little surf town fell in love with Design Direction & Experiences - Please check out the About page.