FIFA Womens World Cup

Coinciding with the eagerly anticipated arrival of the FWWC on Australian and New Zealand soil in 2023, the FIFA Museum engaged Grumpy Sailor to craft an unforgettable immersive experience at the FIFA Fan Festival™ in Sydney’s Tumbalong Park. Conceptualising, designing and executing the exhibition, immersive film and virtual online experience, as well as the architectural design of the temporary structure itself, the exhibition sought to evoke nostalgia, pride and unity, and inspire the next generation of passionate players and fans.

Recounting women’s football history in terms of its people, the exhibition takes visitors on a captivating, character-centred journey through the fervent individuals and teams that have driven the sport forward. Five content chapters highlight the Role Models, Trailblazers, Advocates, Supporters and Record Breakers, using their journeys, struggles and triumphs to foster a deeper appreciation for the sport’s enduring legacy. Few modern sporting events have taken over the national popular culture with such fervour as the World Cup, and we absolutely treasured the opportunity.

Showcased in Sydney during the FIFA Women’s World Cup Australia & New Zealand 2023™, the exhibition attracted over 50,000 visitors in just four weeks. Through a rich collection of artefacts, it brought to life the stories, struggles and triumphs of the individuals who have shaped the women’s game, inspiring a new generation to lace up their boots. The exhibition won the prestigious Red Dot Design Award 2024 in the category of “Exhibition Design”.